Peter Schwartz has more than fifteen years of experience in healthcare public relations, public
affairs, advocacy and corporate development.
Most recently a Vice President at CPR Worldwide Public Relations, a Fleishman-Hillard Company,
Peter also spent a number of years with both the
Grey Healthcare Group (GHG), and Edelman PR, where clients included Pfizer, Proctor & Gamble,
J&J and Novartis, among others. Peter has worked with advocacy groups such as the American
Society on Aging and the American Heart Association.
Peter has expertise in health care marketing campaigns, media relations, educational symposia, and direct mail programs.
His approach to building strategic relationships between corporations and advocacy groups and associations has resulted in targeted and effective consumer education. Examples include university MDs serving as white paper authors, best-selling authors explaining to seniors why a company’s new drug can be an integral part of their fitness regimen, and eminent hospitals across the nation explaining why a company’s technology is the wave of the future. These partnerships work to ensure that product messages are endorsed, and voiced, by established and respected third parties in a legitimate and effective manner.
